Sarah Dorsten

Senior Product Designer

I’m at my best when the product direction is still taking shape. I bring clarity to the problem, turn it into something the team can react to and build, and carry the work through implementation.

I use prototypes and code as working canvases when the behavior needs to be experienced, not just explained.

I currently lead product design on client projects through Ample. Before that, I spent three years designing products through The Ashley Group for Kinetic, P&G’s Always You, Fig, and other teams.

Pulse

Sole product designer on a three-person team · 2024–25

The work was already happening. Pulse rounded up the week, took a first pass, and left the rest to humans.

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AI-drafted updates

Drafted from the team’s latest work.

Human review

Edit the draft, start from scratch, or dismiss it.

Source receipts

Every claim stays connected to the update it came from.

Team rollups

Updates roll up without losing their sources.

Selected work

King’s Hammer

Through Ample · 2025–26

Created one system for a national soccer organization, five regions, and more than a dozen local clubs. Roughly 75 pages launched on schedule.

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Kinetic

Through The Ashley Group · 2022–24

Redesigned plan comparison and checkout, clarified complex service states, and rebuilt the residential design system. Internal reporting showed a 13% conversion increase after launch.

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More shipped work

Fig

Through The Ashley Group · 2023

Designed a multi-profile scanning experience so one barcode could answer for everyone in a household.

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Worldpay

Through Ample · 2025

Turned a dense global payments report into a responsive, scroll-led digital experience.

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Kids Club

Through Ample · 2026

Reorganized the experience around the questions parents need answered before they trust a church with their child.

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P&G Always You

Through The Ashley Group · 2022

Designed period tracking that did not force false certainty when the data was incomplete.

Wonderwall

Through Ample · 2026

Created a recruiting experience that makes a rare live production system understandable.

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Clear Skies

Personal product · 2026

See your progress and what to do next.

Experience

  • Independent

    Senior Product Designer · 2024–present

    Primary studio partner: Ample. Lead Product Designer, contract, since 2025.

  • The Ashley Group

    Product Designer, Associate to Senior · 2021–24

    Designed and shipped digital products for Kinetic, P&G, Fig, and other client teams.

  • Early career

    UX and design co-ops · 2018–20

    Crown Equipment and Landor.