Sarah Dorsten
I'm a product designer and builder. I work with Ample, where I lead design on client projects. I also recently led design on Pulse from zero. Before that, I led design at The Ashley Group on P&G Always You, Kinetic, and Fig.
I write and ship my own work. On client projects, developers take it to production. Before I try to fix something, I find out why.
Pulse — A check-in tool, built from scratch. I led design end to end. Early adoption stalled. The product only had value if your whole team was already on it. That's backwards. So we stopped.
Kings Hammer — National youth soccer org. 12 clubs, 5 hubs, discovery to launch. I built a context system around the project. When I sat down to design, I already had the full picture. The design was better for it.
Fig — Dietary restriction app. The scan worked for one person. A family isn't one person. I designed it for a household. One barcode. Everyone sees who can eat it and who can't.
Kinetic — Consumer ISP, full rebuild. I built the design system from real screens, not from a plan. Two other designers worked inside it. If a component didn’t need to exist, it didn’t get in.
When the right tool doesn't exist, I build it.
Compare — Copy drifts the moment an agent touches it. I built this so we can move it forward together without losing what was there. Shipped it to a client and use it on every project.
Bridge — Shaping gets the idea right. Bridge gets it into Figma as a rough frame to push on together, then I take it from there.
Context — Every session starts where the last one ended. Not just notes. Lenses, decisions, ways of thinking I've built up over time. The deeper it goes, the more it thinks like me.
You've read this far.
If this feels like a fit, email me.